How many times do you Google something in a day? An average person uses Google to search different type of content at least a couple of times a day. If you put out valuable content for interested people, the number of things you can leverage on as a business owner is endless.
Entrepreneurs realize the value of content, and this is why content marketing is the rage now. About 53 percent of businesses across the United States use Content Marketing—a number that is exponentially growing (and not without good reason!).
Content is King
Welcome to the world of targeted marketing—with right keyword targeting, not only will you get customers who are interested in learning about a product/service, but people who are actually looking for someone who sells it. This can only happen with the right keyword analysis, Search Engine Optimization (SEO) and most importantly, content that is actually valuable for people who are looking into such a purchase.
What is Email Marketing?
Email marketing involves carefully designing, planning and scheduling email campaigns that help to build a relationship with the targeted audience. What that means is that all campaigns are not meant for the entire consumer base: it depends on what the consumer showed interest in, what he likes/dislikes and also where he is in terms of his purchasing journey. It allows to nurture the relationship between the business and its consumer base by building engagement and loyalty.
Why is it Important for your Marketing Strategy?
Email marketing finds a special place in marketing campaigns simply because it begets results. About 1/3rd of customers actively prefer communication through email than other communication channels, and it is one of the most effective methods for targeted marketing. You can pick the section of your consumer base that you would like to target with a campaign and tailor it to meet their engagement.
What Sets it Apart from Other Marketing Channels?
Unlike social media posts or print ads, the content for emails is not visible to all. This allows for businesses to cater to different sections of the consumer base using a tailored strategy—and that too at no extra cost! If your consumers are still making up their mind about buying something, a different strategy is to be deployed than when they are actively looking for service providers for a particular service. This can be used to nudge customers to buy. Special offers and promos for birthday months, anniversary months based on consumer database—you name it, and you can do it with email marketing!
More Leads.
Content Marketing At Best
More Customers
Welcome to the world of targeted marketing—with right keyword targeting, not only will you get customers who are interested in learning about a product/service, but people who are actually looking for someone who sells it. This can only happen with the right keyword analysis, Search Engine Optimization (SEO) and most importantly, content that is actually valuable for people who are looking into such a purchase.
Lead Generation
When you create content that people actually care about, you open a world of lead generation across multiple channels. Collect not just clicks but valuable data like emails, contact numbers etc. from people who access your unique content. With targeted emailing, conversion rates can go up like never before. Email marketing is one of the most important tools in a marketer’s kitty today—you can use it to build a rapport with customers and gain credibility for your brand.
Repeat Customers
Because you are constantly answering questions and creating content that people want to know more about, your website can be a long-lasting source of information on the topic. With regular tweaks, you can use the same content to build credibility while also pushing services/products that you sell for a very long time.
Loyal Customers
People underestimate a very important metric when calculating the success of a marketing campaign: frequency of purchases by a customer. With content that your customers care about, you can establish trust with customers to buy more often. Correct marketing is not about just leveraging on current demand, but also ‘creating’ demand. A lot of customers just push aside things they need because of routine activities or lack of time. By reaching out to them regularly, your content serves as a reminder that they SHOULD get to buying something or availing a service—and that they should do it from you.
Save Cost, Increase Organic Sales
Content that is valuable also helps in bringing ‘hype’ to your business’s social media pages. If the content is valuable and actually useful for your targeted customers, you will get organic shares—which in turn bring you organic sales. Nothing works better as a testament of a business’s quality as word of mouth. When you stay in touch with your customers through various channels and build a strong relationship with them, you not only bring them onboard but also their friends and family.
Content like blogs and informational charts actually help to solve queries and doubts your customers have. It saves money in the long run because instead of sending a unique email addressing their problems every single time, you can send them a link to the content on your website that targets that question.
Content Strategy
The first step to creating content that hits a cord with the customers is correct strategy. Considerations revolve around the specific objective of that particular content (hard sell or email collection) and also the demographic of the customers that we are targeting. We at MZ Digital Marketing strategize the whole plan for your business before we execute it—based on thorough market research and years of experience.
Writing & Editing
Our content marketing experts create content for your business based on the content strategy. All the content is optimized for web and follows strict quality control, from proper research to proofreading. This content comes in form of Blogs, Infographics, Email copies, White Papers, E-books etc.
Content Distribution
Content is useless unless it actually reaches the right audience—this is why with our expertise in social media marketing and years of established connections with PR websites, we target the correct delivery and distribution channels for your content. This means more website views for you and in turn the growth of your business.
Content Update
Content doesn’t remain untouched by time—a lot of information in old webpages may change over months.To stay at the top of your game, your business needs to regularly update stats, figures, testimonials etc. We at MZ Digital Marketing do this for you—so that you never have to worry about being left behind.
