What Sets it Apart from Other Marketing Channels?
Unlike social media posts or print ads, the content for emails is not visible to all. This allows for businesses to cater to different sections of the consumer base using a tailored strategy—and that too at no extra cost! If your consumers are still making up their mind about buying something, a different strategy is to be deployed than when they are actively looking for service providers for a particular service. This can be used to nudge customers to buy. Special offers and promos for birthday months, anniversary months based on consumer database—you name it, and you can do it with email marketing!